50 North Yachts Monthly Market Report – April 2025

Spring is in full swing along the Southern California coast, and as April draws to a close, the yacht and powerboat market is alive with opportunity. At 50 North Yachts, we’re committed to providing our clients with clear, actionable insights. While economic factors require careful navigation, the market’s seasonal vitality and resilience are creating a balanced landscape for buyers and sellers of both new and used boats. Here’s what’s shaping the boating world as we sail into May.

Positive Developments 

Growing Inventory Across New and Used Markets
April has brought a wave of fresh listings to Southern California’s marinas, from agile dayboats to luxurious motor yachts, complemented by a steady supply of new boats in dealer networks. This growing inventory—spanning used vessels through brokerage channels and new models from manufacturers—reflects seller confidence and offers buyers a diverse selection. From San Diego to Santa Barbara, the vibrant mix caters to a range of boating aspirations, fueling a dynamic spring market.

Steady Rise in Activity
Our firm has observed a modest but consistent increase in inquiries, showings, and offers compared to March, across both used and new boat segments. This uptick aligns with the West Coast’s historical spring momentum, when boaters gear up for summer adventures. While decision-making remains deliberate, the increased engagement signals a market warming to the season’s energy.

Market Trends

The powerboat and yacht market is vibrant this spring, driven by evolving preferences, production shifts, and seasonal demand. Here’s what’s standing out:

New Boat Production Adjustments Create Value
Many manufacturers are slowing production for the next few months, responding to ample inventory in dealer networks and broader market turbulence. After a post-pandemic demand surge, dealers are well-stocked with new boats, from compact vessels for day trips to spacious cruisers, encouraging competitive pricing to attract buyers. Significant upward pricing pressure in recent years has eased, with new boat prices now stabilizing, and some dealers offering incentives like flexible financing or upgraded features to move inventory. This creates opportunities for buyers seeking the latest designs and technology at potentially better value than in recent years.

Used Boat Market Holds Strong Appeal
The used boat market remains a cornerstone, with pre-owned vessels drawing significant interest for their value and availability. Prices for used boats have softened slightly from previous years—making them an attractive option for buyers balancing budgets with quality. Well-maintained brokerage listings, from fishing boats to motor yachts, are seeing steady inquiries, particularly as buyers appreciate the immediate availability and proven performance of pre-owned options. The used market’s resilience complements the new boat landscape, offering diverse choices for every boater.

Time on Market and Financing Dynamics
Spring’s momentum hasn’t fully offset economic realities. Time on market has increased significantly compared to the brisk pace of 2023, as buyers take longer to decide. However, financing conditions are supportive—marine loan rates, currently between 6-7%, align with or fall slightly below historical averages, offering reasonable terms for buyers, though higher than the historical lows of the past decade. These rates, combined with growing inventory, make both new and used boats more accessible for those ready to act, even as some buyers remain cautious.

Looking Ahead

The yacht and powerboat industry faces challenges—economic caution and longer decision timelines persist—but Southern California’s spring vitality and robust boating culture are keeping the market vibrant. With inventory expanding across new and used boats, and buyer interest steadily rising, we anticipate a steady market through the second quarter. The upcoming San Diego International Boat Show in June will showcase the latest models, innovative designs, and opportunities to connect with the boating community, further fueling momentum as summer approaches.

For sellers, highlighting a vessel’s condition, maintenance history, and value can help stand out in a competitive market. For buyers, the growing selection—bolstered by stabilizing new boat prices, potential dealer incentives, and value-driven used options—presents a prime opportunity to find a boat that fits your vision, whether it’s a brand-new cruiser or a well-loved brokerage gem. At 50 North Yachts, we’re here to provide the insights and guidance you need to navigate with confidence, whether you’re exploring the market, planning your next adventure, or preparing to list your vessel.

Have questions or want to learn more? Visit us at www.50northyachts.com for tailored advice or to explore current listings. Here’s to a season of adventure on the water!

— The 50 North Yachts Team

info@50northyachts.com
844-50NORTH
50 North Yachts @ Kona Kai Resort & Marina
1551 Shelter Island Drive, Suite 102
San Diego, CA 92106